Home

  • Why Is It Called Terrible’s?

    The story behind one of Las Vegas’ most recognizable names

    Drive around Las Vegas long enough and eventually you’ll see it.

    The familiar red-and-white sign. The mustachioed cowboy. And a business name that, if you stop and think about it, is a little unusual.

    Terrible’s.

    Why would anyone deliberately name their business Terrible’s?

    The answer begins decades before the name became part of the Las Vegas landscape.

    It Started With Ed Herbst

    In 1938, Ed Herbst opened an oil company in Chicago.

    He entered a fiercely competitive business and developed a reputation for doing things differently. He used aggressive pricing and attention-grabbing promotions to bring customers to his stations.

    His customers apparently liked what he was doing.

    His competitors were another matter.

    “Here Comes That Terrible Herbst”

    Years later, Ed’s son Jerry Herbst told the Las Vegas Review-Journal how the unusual name originated.

    According to Jerry, whenever his father opened another service station in Chicago, competitors would complain:

    “Here comes that terrible Herbst.”

    Instead of running away from the insult, the Herbst family embraced it.

    Terrible Herbst became the name.

    The story has been retold in different forms over the years, but it leads to the same wonderfully unlikely place: the word “terrible” became part of the Herbst identity.

    And eventually, one of the most recognizable names in Las Vegas.

    Then Came Las Vegas

    The Herbst family’s Las Vegas chapter began in 1959, when Jerry Herbst came to Southern Nevada after graduating from the University of Southern California and helped expand the family business here.

    Over the decades, Terrible Herbst became part of the Las Vegas landscape.

    And eventually another familiar character appeared.

    Mr. Terrible.

    The cowboy with the enormous handlebar mustache wasn’t there from the beginning.

    According to Terrible’s director of marketing, who spoke with the Las Vegas Review-Journal, Mr. Terrible emerged in advertising in the mid-1970s. Jerry Herbst’s business partner Jerry Moffitt sketched the cowboy, drawing partly on the Wild West imagery associated with Las Vegas.

    Before the Cowboy, There Was a Whale

    And this may be our favorite part.

    Before Mr. Terrible became the familiar face of the company, Terrible Herbst experimented with a very different advertising idea.

    A cartoon whale.

    The company used the slogan “A Whale of a Buy,” and Review-Journal newspaper archives show the whale campaign appearing as early as 1966.

    The whale wasn’t actually the company’s mascot, according to Terrible’s marketing director. It was an advertising gimmick.

    Eventually, the cowboy came along.

    The whale disappeared.

    The bad guy stayed.

    An Insult That Became an Identity

    Today, it’s easy to drive past a Terrible’s without giving the name a second thought.

    That’s what happens when something becomes part of a city.

    But behind that familiar sign is a wonderfully strange piece of business history.

    A man entered the gasoline business.

    He competed hard.

    His customers liked what he was doing.

    His competitors called him terrible.

    And instead of running away from the name, the Herbst family put it on the sign.

    More than eight decades after Ed Herbst entered the gasoline business, we’re still saying it.

    Terrible’s.

    Sometimes the best Las Vegas stories are hiding in plain sight.

    Know Another One?

    A street name you’ve always wondered about?

    A building with a strange history?

    A neighborhood landmark everybody recognizes, but nobody seems to know much about?

    Tell West Valley Pulse.

    We may go looking for the story.

    Las Vegas People • Places • Stories
    One Community. Many Voices. One Pulse.

    Sources & Further Reading

    The historical reporting about the Herbst family, the origin of the Terrible’s name, Mr. Terrible and the earlier whale advertising campaign comes from reporting and newspaper archives published by the Las Vegas Review-Journal.

  • The Weekend Pulse: Five Ways to Spend Your Weekend in Las Vegas

    September 25–27, 2026

    There is always something happening in Las Vegas. The hard part is deciding what is actually worth getting out of the house for.

    That’s what The Weekend Pulse is about.

    Each Friday, we’ll pick a handful of places, events and experiences that caught our attention. Some will be right here in the West Valley. Occasionally, something will be worth the drive across town. And sometimes the best recommendation might simply be a beautiful place to slow down for an afternoon.

    This weekend, you can start with a French pastry, discover a working farm filled with rescued animals, wander through local art studios, spend an afternoon by the lake or head across the valley for three days of food and fun.

    Here are five ways to spend your weekend.


    FIRST STOP SATURDAY

    Burgundy Bakery & Café

    There are worse ways to begin a Saturday than with good coffee and a French pastry.

    Burgundy Bakery & Café has become one of our favorite little discoveries in the West Valley, and if you haven’t stopped in yet, this weekend might be a good excuse.

    Grab a coffee, look over the pastry case and give yourself a few minutes to actually sit down and enjoy Saturday morning before deciding where the rest of the day takes you.

    9440 W. Sahara Ave., Suite 105, Las Vegas, NV
    Open 7:30 AM–5:00 PM
    burgundybakery.com


    DISCOVER

    The Las Vegas Farm

    Yes, there really is a farm in Las Vegas.

    Tucked away on Grand Teton Drive is The Las Vegas Farm, where visitors can spend the weekend meeting rescued animals and browsing a farmers market.

    The sanctuary is home to rescued cows, goats, pigs, sheep, horses, mules, donkeys, llamas, alpacas, rabbits, ducks, tortoises, peacocks and more.

    The weekend farmers market offers seasonal fruits and vegetables, raw honey, eggs and baked goods, with proceeds helping support the animals.

    It’s the kind of place that makes you forget, at least for a little while, that you’re still in Las Vegas.

    And we have a feeling there may be a much bigger story here. West Valley Pulse plans to pay them a visit.

    7222 W. Grand Teton Dr., Las Vegas, NV
    Saturday & Sunday, 9:00 AM–4:00 PM
    Farmers Market: Free | Animal sanctuary: admission applies


    EXPLORE LOCAL

    The Arts Factory

    How many times have you driven through Las Vegas without realizing what was happening behind a particular door?

    The Arts Factory is one of those places worth opening the door to.

    Located in the Las Vegas Arts District, the Arts Factory is home to more than 30 artists and art galleries, along with photographers, retail and 18Bin Bar & Restaurant.

    You don’t need an agenda. Wander around. Look at some art. Step into a studio. Talk to somebody.

    You may discover an artist whose work you love, and we may just discover somebody whose story belongs in West Valley Pulse.

    107 E. Charleston Blvd., Las Vegas, NV
    Open daily, 9:00 AM–8:00 PM


    SLOW DOWN

    Sunset Park

    Not everything on your weekend calendar needs reservations, admission or a schedule.

    Sometimes you just need a park.

    With beautiful weather calling, Sunset Park is an easy place to spend a few hours outside. Pack a picnic, take a walk around the lake, bring the dog, try the disc golf course or simply find a comfortable spot and enjoy the afternoon.

    Las Vegas gives us plenty of reasons to hurry.

    Here’s one reason not to.

    2601 E. Sunset Rd., Las Vegas, NV 89120
    Free


    WORTH THE DRIVE

    Great American Foodie Fest

    For our final pick, we’re leaving the West Valley.

    The Great American Foodie Fest takes over the Galleria at Sunset in Henderson this weekend with food vendors, carnival attractions and entertainment.

    This is the big, loud, hungry option on our list.

    Come for something you probably shouldn’t eat, stay for the carnival atmosphere and make an afternoon or evening of it.

    Galleria at Sunset
    1300 W. Sunset Rd., Henderson, NV 89014

    Friday, Sept. 25: 5:00–11:00 PM
    Saturday, Sept. 26: Noon–11:00 PM
    Sunday, Sept. 27: Noon–10:00 PM

    greatamericanfoodiefest.com


    What Did We Miss?

    That’s this week’s Weekend Pulse.

    But here’s where you come in.

    West Valley Pulse is always looking for the places, people and stories that make Las Vegas interesting.

    Opening a business? Hosting something interesting? Know about a neighborhood place we should discover? Or know someone whose story deserves to be told?

    Tell West Valley Pulse.

    Because some of the best stories in Las Vegas aren’t the ones everybody is already talking about.

    They’re the ones we haven’t discovered yet.

    Go Local. Read Local. Discover Las Vegas.

    One Community. Many Voices. One Pulse.

  • A Little Taste of France Arrives in Downtown Las Vegas

    Downtown Las Vegas has a new neighbor.

    On Friday, West Valley Pulse joined members of the Las Vegas community to celebrate the opening of the newest French Riviera La Tropezienne Bakery location in Downtown Las Vegas.

    Owners Gladys and Franck Khalifa welcomed guests into the new space, which brings together a French bakery, bistro and cocktail bar under one roof.

    We had the opportunity to meet Gladys and Franck during the celebration and take a look around. From the pastries and bakery counter to the glowing French Riviera sign above the bar, the space feels polished and distinctly French, while still fitting comfortably into its Downtown Las Vegas surroundings.

    Las Vegas is constantly changing, but some of the most interesting changes happen one storefront, one business and one entrepreneur at a time, and this opening also marks another step in the growth of a locally owned Las Vegas business that has continued expanding its presence across the Las Vegas Valley.

    For us, that’s what made this one worth putting The Radar.

    Congratulations to Gladys and Franck and the entire French Riviera La Tropezienne Bakery team. We’re glad we got to be there to help welcome you to Downtown!

  • A Circuit That Connects Las Vegas

    Las Vegas has never been a city that sits still, and for nearly four decades, Pacific Electric Inc has been wiring it.

    But when Pauline Gaumond talks about the company she and her husband have built, she doesn’t begin with how many years they’ve been in business or how many jobs they’ve completed.  She talks about people.

    Since the company officially began doing business under the Pacific Electric Inc name 18 years ago- carrying forward decades of experience as a family owned business – the valley has transformed around it.

    Neighborhoods have spread into the desert. The skyline has exploded. Master-planned communities have risen where there was once open land. Casinos became resorts, and Las Vegas grew from a place millions of people visited into a place millions of people now call home.

    Through all that change, the people behind Pacific Electric Inc have been here, working behind the walls, above the ceilings and inside the electrical systems that make a growing city possible.

    Pauline  was kind enough to invite us in for a visit, and as we approached the building, my first thought was how relatively unassuming it is.  There is no monument to nearly four decades of work, no grand corporate headquarters proclaiming how long this company’s roots have been planted in Las Vegas. 

    But as we stepped inside, the feeling is almost the opposite of what you might expect for an operation as big and busy as Pacific Electric Inc.  The office is calm, organized, comfortable. There is an easy familiarity among the people working there, the kind you can’t manufacture.

     And sitting right there in the front office is Jean-Guy Gaumond.  Not tucked away behind a suite of executive doors. Not separated from the everyday activity of the business. One of the company’s owners is right there, in the middle of it. It’s small detail, but small details have a way of telling you a lot about a business.

    Walking into Pauline’s office, you begin to understand just how much history is contained inside this relatively quiet building.  Her walls are filled with photographs of projects Pacific Electric has completed over the years. Taken together, they could almost serve as a trophy wall, a visual record of the company’s fingerprints across a city that has spent nearly 40 years reinventing itself. 

    But the most interesting thing isn’t what’s hanging on Pauline’s walls, it’s what she’s doing underneath them.

    She’s reading Google reviews. 

    Not someone in a marketing department. Not an outside public-relations company.  Pauline. She reads them herself, every one, and she responds.  Again, it’s a small detail. But it says a lot- it’s the daily work of their mission and values: customer satisfaction, integrity, quality workmanship, innovation and community engagement.

    When someone takes the time to write about one of their technicians, Pauline wants to know what they said, and she wants that customer to know somebody at the company heard them. It’s a very real and personal expression of the values that guide the company.

    Their vision isn’t simply to grow, it’s to set a standard for electrical service in the Las Vegas Valley.  But excellence here isn’t something reserved for a mission statement on the wall, it’s something practiced in every small, ordinary moment of running the business.  Jean-Guy sitting in the front office.  Pauline reading the reviews.  People answering the phone.  Technicians showing up at someone’s home and understanding that the person behind the front door matters just as much as the electrical problem behind the wall.

    Call the company and you begin to understand it.  There is a familiarity to the experience that can feel surprisingly rare in an age of automated phone trees and anonymous customer-service departments.

    This kind of consistency doesn’t happen by accident, it comes from a company culture where employees are treated as something more important than labor- they’re family. Pauline used that word herself, and after spending some time here, you understand what she means. It’s not the polished corporate version of “we’re all family here”, it’s the familiarity of people who know one another, work alongside one another and take pride in what the person next to them is doing.

    And that family extends beyond the walls of the company.

    Community engagement is one of the company’s core values, and the company supports organizations including the Blind Center of Nevada, along with veterans, first responders and law enforcement.

    While we’re talking with Pauline, Operations Manager Lincoln Allen happens to pass by and Pauline cheerfully waves him in.  “Tell them about your Braille!”, and suddenly we’re hearing another story.  Lincoln has earned Library of Congress Braille certification, allowing him to transcribe, proofread and translate printed materials into high-quality Braille. It’s a skill that connects directly with work Pacific Electric has done with the Blind Center of Nevada.  That’s something different from simply writing a check to support a community organization, it’s literally hands-on.  And that tells you something about how this local electrical company moves through the community, beyond electrical panels, wiring and service calls.

    For a company that has spent decades helping power a growing city, being connected to the people who live in that city seems almost inevitable, because despite its size, Las Vegas is still a city built on relationships.  The employee who answers the phone, the technician who remembers the house, the business owner who calls a customer back, the employer who knows the people working out in the field, the local company that doesn’t disappear when the job is finished.  Those things don’t show up on an electrical schematic, but they’re the things Pacific Electric Inc has built its reputation on, and may be part of the secret to lasting in a city famous for reinvention.

    The Valley will keep growing. Technology will keep changing. Homes will become smarter. Electrical systems will become more complicated. And another generation of families will settle into neighborhoods that haven’t even been built yet.

    But some fundamentals remain stubbornly old-fashioned.  Know your craft.  Answer the phone.  Do what you say you’re going to do. Take care of your people. Treat your customers like they matter.

    For nearly four decades, they’ve helped wire the Valley as it grew from the Las Vegas of 1986 into the community millions of us call home today.  But perhaps the better measure of what Jean-Guy and Pauline Gaumond have built is the people they’ve built it with- a family of people taking pride in doing things right while helping power the homes, businesses and communities that Las Vegas families call their own.

    After nearly 40 years, that’s the real power behind this company, and there’s still plenty of spark left.

    Find them at www.pacificelectriclv.com

  • WHY HERE? 

    Twenty years ago, Red Rock Resort opened on the western edge of Las Vegas. We started wondering why. One question led to another.

    Sometimes a story starts because something catches your attention.

    This one started with a pretty remarkable gesture.

    As Station Casinos celebrated its 50th anniversary, nearly 10,000 eligible employees learned they would receive $1,000 in Red Rock Resorts stock for every year they had worked for the company. Altogether, Station announced more than $70 million in employee stock awards.

    That’s quite a thank-you.

    But here at West Valley Pulse, it got us thinking about something else.

    Station Casinos is 50 years old.

    And Red Rock Resort, right here in our part of the valley, turned 20 this year.

    Twenty years?

    That led to a very simple question.

    Why here?

    Why did Station Casinos build a nearly billion-dollar resort at Charleston Boulevard and the Beltway, on what was then the western edge of Las Vegas?

    And once we asked that question, another followed.

    What was here before Red Rock?

    Then another.

    Why did Las Vegas move west in the first place?

    And just like that, we were down the rabbit hole.


    BEFORE THERE WAS A WEST VALLEY

    Before Red Rock Resort, before Summerlin, before the 215 and before thousands of rooftops stretched toward the mountains, there was the valley itself.

    Even the name Las Vegas tells part of the story.

    Las Vegas is Spanish for “the meadows.”

    It sounds almost strange today. Meadows? Here?

    But natural springs once fed green grasslands in the valley, giving this desert place its name.

    And then there are the mountains.

    Look west from almost anywhere in our part of town and they’re difficult to ignore. The Spring Mountains and the brilliant sandstone formations of Red Rock define our western horizon. Look north and the Sheep Range helps frame another side of the valley.

    They were here before the houses.

    Before the golf courses.

    Before the casinos.

    Before somebody decided an enormous piece of the western desert might someday become home.

    Then, in 1952, somebody did.

    His name was Howard Hughes.


    HOWARD HUGHES BOUGHT THE WEST

    Howard Hughes purchased approximately 30,000 acres along the western rim of the Las Vegas Valley in 1952.

    The reported price?

    About $3 an acre.

    Imagine that for a moment.

    Hughes wasn’t buying the land because he had dreamed up Summerlin. He reportedly considered relocating some of his California business interests to Nevada.

    That never happened.

    Instead, much of the enormous property sat largely dormant for more than three decades.

    Then, in the 1980s, the thinking changed.

    What if this wasn’t simply land at the edge of Las Vegas?

    What if people actually lived here?

    In 1988, plans were announced for a massive master-planned community.

    Its name came from Hughes’ paternal grandmother:

    Jean Amelia Summerlin.

    Summerlin was born.

    But there was a problem.

    How do you convince people to move somewhere when there isn’t much there yet?

    You build a road.


    VEGAS MOVED WEST

    In 1990, Summerlin Parkway was completed from Rainbow Boulevard to Town Center Drive, connecting the emerging community with U.S. 95.

    There wasn’t much waiting at the other end.

    Las Vegans noticed.

    They reportedly nicknamed it:

    “The road to nowhere.”

    That may be one of our favorite discoveries in this entire story.

    Because nowhere didn’t stay nowhere for very long.

    Development officially began with The Hills, Summerlin’s first village, in 1990. Interestingly, The Hills Park was completed before the first residents even arrived.

    Then somebody had to be first.

    In March 1991, Cal and Maria Champlin and their children moved into Panorama Pointe, a Woodside Homes neighborhood in The Hills.

    Think about that for a moment.

    They weren’t moving into the Summerlin we know today.

    There was no Downtown Summerlin.

    No Red Rock Resort.

    No Beltway carrying traffic past their neighborhood.

    They were moving into something that was still largely an idea.

    The Champlins became Summerlin’s first residents.

    And suddenly, the road to nowhere had somebody living at the other end.

    People kept coming.

    In fact, by 1992, just a year after its first residents arrived, Summerlin was ranked No. 1 nationally in new-home sales by Arthur Andersen Real Estate Services Group.

    The road to nowhere was getting somewhere remarkably quickly.

    But here’s something else newcomers to the West Valley might not realize:

    The West Valley isn’t simply another name for Summerlin.

    The Lakes isn’t Summerlin.

    Neither are Desert Shores, Peccole Ranch or Queensridge.

    They’re different pieces of the larger story of Las Vegas moving west.

    And each has a story of its own.

    We’ll get there.

    For now, what matters is this:

    People were moving west.

    Lots of them.

    And another Las Vegas family was paying attention.


    THE LOCALS WERE ALREADY HERE

    Station Casinos’ story started in 1976 with Frank Fertitta Jr. and what eventually became Palace Station.

    The underlying idea was pretty straightforward.

    The Strip had been built around tourists.

    But what about the people who actually lived here?

    Station built its business around locals.

    As Las Vegas expanded, Station followed that population outward. Properties including Boulder Station and Sunset Station followed.

    Then Green Valley Ranch opened in Henderson in 2001 and demonstrated something important: a property catering heavily to locals could also offer something much closer to a full resort experience.

    Meanwhile, something was happening on the opposite side of the valley.

    The west was booming.

    And Station started looking toward Charleston Boulevard and the Beltway.


    THEN CAME RED ROCK

    On April 18, 2006, Red Rock Resort opened.

    The reported investment was approximately $925 million.

    This wasn’t intended to feel like just another neighborhood casino.

    Red Rock brought together hotel rooms, restaurants, entertainment, movies, bowling, a spa, pools and resort amenities on a scale that was unusual for a locals-oriented property.

    But one number may answer our original question better than anything else.

    Before Red Rock opened, Frank Fertitta III said Station expected approximately 80 percent of the property’s revenue to come from locals in the surrounding neighborhoods.

    There it is.

    Why here?

    Station wasn’t building a $925 million resort in the desert and hoping someday people might show up.

    The locals were already here.

    Summerlin was growing.

    Other West Valley communities were growing.

    Infrastructure was catching up.

    And the population had moved west.

    The road to nowhere wasn’t leading nowhere anymore.

    It was leading home.


    20 YEARS LATER

    Here’s where the story gets particularly interesting.

    Red Rock Resort hasn’t moved.

    Our definition of “way out west” has.

    Look at what’s around it today.

    Downtown Summerlin.

    Las Vegas Ballpark.

    City National Arena.

    The Beltway.

    Thousands more homes.

    Restaurants, offices, schools, parks and businesses.

    Development has continued south and west.

    Summerlin South.

    The Ridges.

    The Summit Club.

    And we’re deliberately only mentioning some of those places today.

    Because each one opens another door.

    What’s Summerlin South?

    How did The Ridges happen?

    And how did The Summit Club become one of the extraordinary luxury enclaves of the Las Vegas Valley?

    We’ll get there too.

    Because the development story isn’t over.

    In early 2025, Summerlin reported approximately 127,000 residents, with nearly 4,000 acres remaining to be developed and a projected population of about 200,000 people at full buildout.

    Think about that.

    A road once jokingly called “the road to nowhere” eventually helped lead to a community of more than 100,000 people.

    And it still isn’t finished.

    Which leaves us with another question:

    What’s “way out west” going to mean 20 years from now?

    We don’t know.

    But we’d like to watch it happen.


    THE STORY BEHIND THE STORY

    We could keep going.

    And that’s precisely why we’re going to stop.

    West Valley Pulse isn’t trying to write the definitive history of Las Vegas.

    We’re observers. And we’re curious.

    We noticed an extraordinary gesture Station Casinos made to its employees.

    That made us think about Red Rock.

    Red Rock made us wonder why it was built here.

    That led us to Howard Hughes.

    Howard Hughes led us to Summerlin.

    Summerlin led us to the road to nowhere.

    The road led us to the first family who decided to live at the other end.

    Those residents led us to thousands more.

    And all those people led us right back to Station Casinos and Red Rock.

    One little question turned into the story of how an entire part of Las Vegas became home.

    And every answer gave us another question.

    What’s the story behind The Lakes?

    Why is Desert Shores there?

    What exactly is Summerlin South?

    How did The Hills change after those first residents arrived?

    How did The Ridges and The Summit Club become part of another generation of western Las Vegas?

    What businesses and buildings used to be here that aren’t anymore?

    And what do longtime residents remember that we’ll never find on a development timeline?

    Those are stories for another Saturday.


    WHAT DO YOU REMEMBER?

    Now we’re curious about you.

    Were you here when Summerlin Parkway really did feel like the road to nowhere?

    Do you remember Charleston before the Beltway?

    Did you watch Red Rock being built?

    Do you remember a restaurant, store or neighborhood landmark that disappeared?

    Or maybe you’re new here.

    Maybe you arrived from Seattle, Portland, Los Angeles, San Diego, Chicago, New York or somewhere completely different.

    You found a house.

    You looked at the mountains.

    And something about this place made you decide to stay.

    Why here?

    What made the West Valley feel like home?

    What surprised you after you arrived?

    And if you’ve lived here for decades, what do you know that the rest of us don’t?

    Tell us.

    Correct us.

    Add something.

    Give us another question to ask.

    Because that’s what we’ve discovered while working on our first WHY HERE? story:

    There is always another story behind the story.

    And chances are, one of you knows the next part.

  • A West Valley Find: Rain of Las Vegas

    West Valley Pulse is about the people, businesses, ideas, and places that make the Las Vegas West Valley more than a collection of neighborhoods. The team at Rain of Las Vegas is one of them. We recently purchased a whole-home water system from Rain of Las Vegas for our home here in the West Valley, and we can already tell the difference.

    Does the shower feel better? Absolutely.

    Does the laundry look and feel cleaner? It does.

    We also added a reverse-osmosis system under the kitchen sink and connected it to our refrigerator ice maker. And the ice? Perfect. That alone has been a huge improvement.

    But what really made the experience stand out was the people.

    Nickole took the time to walk us through everything, answer our questions, and never made the process feel like a sales pitch. David did a great job with the installation. From beginning to end, the service was friendly, professional, and easy.

    Living in Las Vegas means dealing with some seriously hard water. After doing our homework and now actually living with the system, we can say the difference is noticeable.

    Great price. Great service. And results we can actually see and feel.

    A big West Valley Pulse shout-out to Nickole,(Nikki) David, and the entire team at Rain of Las Vegas

  • The Greatness of the Calling

    “The greatness of a calling lies, perhaps above all, in bringing people together.”
    Antoine de Saint-Exupéry, Terre des hommes (1939)

    Tap to unmute the audio

    Before attending the HRC Las Vegas Gala, I posted a simple question through West Valley Pulse:

    Who will I meet?

    It felt like the natural thing to ask before walking into a ballroom filled with community leaders, advocates, businesspeople, volunteers, performers, and people whose names I did not yet know.

    But by the end of the evening, I realized it was not quite the right question.

    The real question was this:

    What happens when that many people, each carrying a different story, gather in one room and decide to create joy together?

    The answer could be felt everywhere at the 2026 HRC Las Vegas Gala at Durango Casino & Resort on Saturday night.

    This year’s theme was Community = Power, but another message also moved through the evening: we do not have to wait for joy. We can create it together.

    Those ideas could have remained words on a screen. Instead, they became the air in the room.

    Joy was in the clothing, the laughter, the embraces, and the easy conversations between people who had never met before that night. It was applause for those who stood at the microphone. It was also in the work of people most of us never saw at all.

    It was celebration with a purpose.

    The People Behind the Evening

    A gala can look effortless once the lights are on, the tables are set, and the room begins to fill.

    But nothing about that night simply happened.

    Long before the first guest arrived, people were raising money, finding sponsors, coordinating volunteers, planning the program, arranging the room, managing production, and making hundreds of decisions that would never appear in a photograph.

    Special recognition belongs to Benjamin Burns, Brian Martin, Latoya Holman, and Mark Sundermeier for their leadership in bringing the gala to life.

    Alongside the Equality Host Committee, HRC Las Vegas Steering Committee, volunteers, sponsors, community partners, hospitality teams, and production crews, they helped turn months of work into one remarkable evening.

    Together, they built more than a formal dinner. They created a place where people could feel connected to something larger than themselves.

    The beauty of the evening was not found in one person, one speech, or one moment. It came from everyone.

    It came from the leaders who have devoted years to this work, the volunteers who gave their time, the people serving dinner and pouring drinks, the guests filling the tables, and those who walked into the room wondering whether there would be a place for them.

    There was.

    Every person brought something into that ballroom. A story. A hope. A history. A reason for showing up.

    Together, they made the evening whole.

    West Valley Pulse pays attention to the people behind an experience. In restaurants, neighborhood businesses, nonprofits, and community gatherings, the visible moment usually rests on an enormous amount of work happening quietly in the background.

    Saturday night was no exception.

    Community = Power

    At the heart of the gala was the collective recognition of eight organizations whose advocacy, compassion, and service have strengthened LGBTQ+ life throughout Nevada:

    Abundant Peace United Church of Christ; Aid for AIDS of Nevada, known as AFAN; the Gavin J. Goorjian Community Health Center; Golden Rainbow; Las Vegas PRIDE; Silver State Equality; the Sin Sity Sisters of Perpetual Indulgence; and The LGBTQ+ Center of Southern Nevada.

    They were not honored one at a time.

    They stood together.

    That choice gave the theme its meaning.

    Community = Power was not simply about the number of people in the ballroom. It was about what becomes possible when organizations, volunteers, leaders, workers, and neighbors recognize that their efforts belong to something shared.

    More Than the Names in the Room

    I had the honor of meeting remarkable people, including Kelley Robinson, President of the Human Rights Campaign, along with leaders, advocates, organizers, and professionals from Las Vegas and beyond.

    I also met people whose names I was hearing for the first time.

    Her name was Eve.

    When I raised my camera, she stepped back.

    “It’s your event,” she said. “Not mine.”

    But as I looked around that ballroom, that distinction did not feel true. The evening belonged to everyone who helped create it and everyone who came looking for connection.

    I told her, “This event is for all of us.”

    She stepped into the picture and smiled.

    It was a small moment, but it held the meaning of the entire evening. No one had to remain outside the photograph. There was room for everyone.

    Behind the bar that night were two more names: Vinny and Jovanny.

    While the ballroom toasted and laughed, they kept working. They shook, poured, smiled for a stranger with a camera, and kept the evening moving so the rest of us could feel as though all we had to do was show up.

    I do not know their whole story yet. I know their names. I know they were part of what made Saturday night feel like joy instead of simply another event.

    Kelley Robinson’s name will be remembered, and it should be.

    So should Eve’s.

    So should Vinny’s and Jovanny’s.

    A community is not one name at a podium. It is every name in the room.

    What an Observer Can See

    I attended the gala as the founder of West Valley Pulse, but also as I naturally move through the world: as an observer.

    I was not there to place myself at the center of the evening. I was there to pay attention.

    The mission of West Valley Pulse is to look closely at our community and notice the people whose work can easily pass unseen.

    In that room, I saw a network of people lifting one another up. Leaders listened. Volunteers welcomed strangers. People who had only just met laughed as though they had known one another much longer.

    For one evening, hundreds of individual stories became part of something shared.

    What I noticed was not who had the most impressive title. It was how many kinds of people it takes to hold a community together.

    The person speaking from the stage matters.

    So does the volunteer check all the names and faces at the door.

    The person bringing national leadership and experience matters.

    So does the local organizer who sends one more email, makes one more call, fills one more table, welcomes one stranger with one arms and a smile, and shows up again the next morning to keep going over again!

    Visible leadership and quiet persistence came together in that ballroom. So did old friendships and new introductions, extraordinary accomplishments and untold possibilities.

    The room was full of somebodies.

    Not because everyone was famous. Not because every name appeared in the program.

    They were somebodies because each person had lived a life before arriving, carried something through the doors, and added something to the evening that no one else could have brought in quite the same way.

    For me, the night carried something personal, too.

    After more than 25 years building a business and a life in Seattle, I am beginning again in Las Vegas.

    Starting West Valley Pulse means walking into unfamiliar rooms, introducing myself, listening carefully, and learning who is shaping this city.

    That can be uncomfortable. It can feel lonely to begin again in a new place.

    But when I walked out of the Durango Casino ballroom on Saturday night, I did not feel like a stranger anymore.

    I felt like I was exactly where I belonged, surrounded by a community that understood what Saint-Exupéry meant:

    The true greatness of a calling lies in bringing people together.

  • Join us at the HRC Las Vegas Gala

    Tomorrow night August 22, Ricky D. from West Valley Pulse is heading to the HRC Las Vegas Gala, “Community Power”!

    I’ll be at the gala experiencing the evening, meeting interesting people from around Las Vegas, and sharing some of their stories with you.

    Who will I meet? Join me on Instrgram for the evenings adventure!

    Are you attending the gala? Please say hello if you see me!

    West Valley Pulse is building a digital town square for the West Valley of Las Vegas, celebrating the local people, businesses, business leaders, organizations, and community stories that make our part of the city special.

  • The Bakery Across the Parking Lot

    Tap the image to unmute audio

    Being new to Las Vegas, I was still learning how things worked.

    Back in Seattle, blood draws were usually handled through my clinic. Here, things were a little different.

    So, one morning, after a fasting blood draw, Rob and I headed back to the car.

    As I was trying to figure out how to navigate my way out of the parking lot complex, I noticed a bakery tucked away at the far end of the shopping center.

    “Let’s go see what they have.”

    A few minutes later, we walked through the doors of Burgundy Bakery & Cafe.

    The smell gets you first.

    Butter.

    Fresh bread.

    Pastries coming out of the oven.

    Then you notice the details.

    French newspaper pages lining the tabletops, transforming an ordinary table into a small piece of France and surrounding every plate with a sense of history, place, and all the goodness Burgundy has to offer.

    The carefully arranged pastry displays.

    The feeling that someone has taken extraordinary care with every corner of the experience.

    And then you hear it.

    French being spoken.

    Customers chatting over coffee and pastries.

    The easy rhythm of conversation.

    For a brief moment, you forget you are standing in a shopping center in Las Vegas.

    Burgundy does not feel like a bakery pretending to be French.

    It feels French.

    Warm.

    Inviting.

    Authentic.

    The pastries look like artwork behind the glass. Croissants layered with precision. Beautiful tarts. Delicate macarons. Cinnamon rolls that have earned a devoted local following for good reason.

    We came in, looking for breakfast.

    We left talking about when we would come back.

    And we did.

    Again, and again.

    When you are new to a city, you are constantly collecting places.

    The coffee shop you like.

    The grocery stores you always trust.

    You recommend the restaurant when friends come to visit.

    The places that slowly become part of your life.

    For Rob and me, Burgundy became one of those places.

    One of the first places in Las Vegas that felt familiar.

    One of the first places that felt welcoming.

    One of the first places that felt like part of our community.

    Back in our hometown of Seattle, Rob and I often visited Bakery Nouveau, a celebrated neighborhood bakery known for its extraordinary craftsmanship and gracious, welcoming spirit. Discovering Burgundy brought back that familiar feeling.

    It was more than finding another beautiful bakery.

    It felt like finding a little piece of France and, unexpectedly, a little piece of home.

    Only later did I learn more about the family behind Burgundy.

    Chef Florent Cheveau is a world-class pastry chef whose career has included leadership roles at some of Las Vegas’s most respected resorts. After winning the U.S. Chocolate Masters competition, he represented the United States at the 2018 World Chocolate Masters in Paris, where he placed third overall.

    Together with his wife, Audrey, he opened Burgundy Bakery & Cafe as an homage to their French roots while the couple built a life in Las Vegas.

    But what impresses me most is not Chef Cheveau’s résumé.

    It is what he and Audrey chose to create.

    Rather than keeping that level of craftsmanship behind the doors of luxury resorts, they created a neighborhood bakery where anyone can experience it.

    That is a gift to a community.

    In a world increasingly filled with things that are rushed, disposable, and forgettable, Burgundy feels refreshingly different.

    It asks you to slow down.

    To sit for a moment.

    To enjoy a conversation.

    To savor something made by hand.

    To remember that craftsmanship still matters.

    After returning to Las Vegas this summer, Burgundy was near the top of the list of places we wanted to revisit.

    And it was every bit as lovely as we remembered.

    Yes, because of the cinnamon rolls.

    Yes, because of the croissants.

    But mostly because Burgundy reminds us of those early days when everything in Las Vegas was new and every discovery felt meaningful.

    Some businesses serve customers.

    Others become part of the fabric of a neighborhood.

    Burgundy Bakery & Cafe has done both.

    For those of us fortunate enough to discover it, whether through a recommendation from a friend or simply while trying to find our way out of a parking lot, Burgundy is one of those places that stays with you.

    Not just because of what they make.

    But because of how they make you feel.

    The accompanying video, set to the French song “Mood,” is our small homage to the warmth, connection, and sense of belonging that Burgundy has given us.

    À bientôt, mes amis.

    Until we meet again, my friends.

  • A Standing Invitation

    From hidden talents to local treasures, if you’re doing work you care about in Las Vegas, we’d love to hear your story.

    An Invitation to the Las Vegas Community

    Las Vegas is full of incredible people, businesses, organizations, and creators, and we’d love to hear your story.

    If you’re building, creating, serving, discovering, or simply doing something you care about in our community, send us a note. We’d love to connect with you. rickyd@westvalleypulse.com

    One Community. Many Voices. One Pulse.

    Because communities grow stronger when people know one another.

    You are warmly invited to become part of West Valley Pulse.

    As Las Vegas continues to grow, people arrive every day from all corners of the country. Some come from the Northwest. Others from Texas, the Midwest, California, and beyond. They bring new ideas, new experiences, new businesses, and new stories.

    What they often don’t bring is a built-in community.

    That’s where neighborhoods matter.

    That’s where conversations matter.

    And that’s where West Valley Pulse begins.

    We are building a digital town square where neighbors discover one another, share experiences, and celebrate the people, businesses, neighborhoods, and stories that make Las Vegas special.

    Every day, someone discovers a favorite local business, a hidden gem, a community event, a beautiful view, a neighborhood tradition, or a person making a difference.

    The list is far too long for anyone to tell.

    That’s why we’re building West Valley Pulse.

    A digital town square where neighbors discover one another, share experiences, and celebrate the people, businesses, and places that make Las Vegas special.

    Because communities grow stronger when people know one another.

    Maybe you’re opening a restaurant.

    Growing a family business.

    Leading a nonprofit.

    Creating art.

    Organizing a community event.

    Supporting a local cause.

    Or perhaps you’ve simply discovered a place, a person, or an experience that makes Las Vegas feel a little more like home.

    We’d love to hear about it.

    West Valley Pulse exists to celebrate the people who build communities with one conversation, one business, one neighborhood, and one act of kindness at a time.

    Whether you’ve lived here for thirty years or thirty days, consider this an open invitation.

    Tell us what you’re building.

    Tell us what you’ve discovered.

    Tell us what makes your corner of Las Vegas special.

    Most importantly, tell us about the people behind it.

    Because communities are not built from buildings.

    They are built by people.

    Welcome to West Valley Pulse.

    We’re glad you’re here.

    One Community. Many Voices. One Pulse.
    📧 rickyd@westvalleypulse.com

  • A Teachable Moment 40 Years in the Making

    After 40 years in business, sales, and operations, I recently noticed something about myself that genuinely startled me.

    A young man came by the house to help us prepare a few things before we eventually put our Seattle home on the market.

    As he was leaving, he reached out to shake my hand and thanked me for allowing him into our home.

    I shook his hand.

    But afterward, I realized something.

    I never actually looked him in the eye.

    That stunned me. And it made me stop and wonder:

    How long have I been doing that?

    person holding light bulb
    Photo by Diego PH on Unsplash

    Here was a young man doing his job well, and somewhere along the way, I had allowed the rush of operations, pressure, deadlines, screens, constant problem-solving, and years of carrying responsibility to quietly override simple human presence.

    That realization stayed with me longer than I expected.

    For most of my career, I worked in businesses where every interaction carried weight. Property management, real estate, operations, compliance, customer complaints, fair housing requirements, online reviews, and the constant pressure of getting things right.

    If you ran a brokerage for over 25 years, constantly navigating the threat of lawsuits, fair housing complaints, staffing issues, liabilities, customer expectations, and public scrutiny, those habits don’t disappear because you change your business card.

    The habits stay with you.

    The vigilance stays with you.

    The professional armor stays with you.

    And sometimes you don’t realize how much of that armor you’re still carrying until an ordinary moment makes you stop and ask yourself a question:

    How long have I been doing that?

    Not because I’m unfriendly.

    Not because I don’t care about people.

    But because I think many of us slowly become more guarded than we realize.

    More distracted.

    Less present.

    The truth is, presence matters.

    In business, people may respect intelligence.

    But they remember warmth.

    They remember calm energy.

    They remember eye contact.

    They remember whether they felt acknowledged.

    What struck me later was that the young man and I were carrying very different things into that handshake.

    He carried the openness and confidence of someone still building his path.

    I carried decades of experience, responsibility, and habits formed under pressure.

    Neither is better than the other.

    In some ways, that’s why we need both.

    The young remind us how to stay open.

    The old remind us what experience has taught.

    And somewhere in the middle, if we’re paying attention, we help each other become a little more human.

    As I prepare for this next chapter of life, the move to Las Vegas, and the launch of West Valley Pulse, I’ve realized this journey may involve rebuilding parts of myself too.

    Not rebuilding from weakness.

    Rebuilding from awareness.

    For years I’ve noticed how differently people acknowledge one another in different places. Whether it’s culture, pace, stress, or simply habit, many of us move through our days with a kind of invisible armor. We protect ourselves from disappointment, criticism, conflict, and the constant demands of modern life.

    The armor serves a purpose.

    Until one day it becomes so familiar that you no longer realize you’re wearing it.

    So I’ve started practicing a few small recalibrations.

    Nothing dramatic.

    Just simple reminders to fully show up again.

    When I shake someone’s hand, I try to notice their eye color.

    I hold eye contact for a slow count of one… two… three.

    Small things.

    But small things change presence.

    And presence changes connection.

    I think many of us are relearning how to reconnect after years of distance, stress, remote work, screens, and operating at full speed.

    Maybe the smartest person in the room is not always the one people remember.

    Maybe they remember the person who made them feel fully seen for thirty seconds.

    Maybe the question isn’t whether we wear armor.

    Maybe the question is how much of it we’ve stopped noticing.

    Because the habits we build to survive pressure have a way of becoming invisible.

    And sometimes it takes an ordinary moment, a handshake, a conversation, or a passing observation to remind us that we’re still carrying them.

    That feels worth relearning.

    And honestly, I think that relearning may become part of West Valley Pulse too.

    Not just understanding businesses.

    Understanding the people inside them.


  • The Investigator’s Lens: Opening the Vault

    For 40 years, I’ve been an investigator without a pen.

    Dyslexia made traditional reading difficult for me for a very long time, but it never stopped me from reading something else entirely:

    people,
    pressure,
    patterns,
    systems,
    and the hidden machinery behind how things actually work.

    Long before I became a real estate broker, I was in nursing school. One day, while caring for a patient who happened to be a former real estate broker, he looked at me and said:

    “Son, you’re in the wrong business.”

    At the time, I knew exactly what he meant.

    The medications, measurements, grams, milliliters, and precision of labels terrified me. The mechanical side of print felt like a wall I could never fully break through.

    But reading people?
    Reading rooms?
    Reading operational reality?

    That came naturally.

    That instinct eventually led me into business ownership, real estate, operations, and decades of quietly observing how cities truly function underneath the surface.

    And honestly, I think that’s what West Valley Pulse is becoming.

    The Great Realignment

    Right now, I’m standing in the middle of a massive life transition.

    After nearly 40 years in Seattle, I’m preparing to leave the city that shaped my entire adult life.

    The strange thing about knowing you are leaving a place after four decades is this:

    You stop skimming the surface.

    Suddenly everything feels sharper:

    The spring air.
    The blooming trees.
    The gray skies.
    The streets you drove a thousand times without noticing.

    You begin looking at a city less like a resident and more like an observer trying to understand what it meant to you all along.

    I arrived here at 19 years old with curiosity and absolutely no idea who I would become.

    Seattle became the backdrop of everything:

    my businesses,
    my failures,
    my victories,
    my relationships,
    my pressure,
    my growth.

    Now, as we prepare to dismantle a long-term family homestead and move toward Las Vegas, I find myself looking at this city through an entirely different lens.

    Not rushed.
    Not polished.
    Not finished.

    Just honest observation.

    And eventually, that road leads to Las Vegas.

    The Machinery Under the Neon

    When most people look at Las Vegas, they see the spotlight:

    the neon,
    the entertainment,
    the spectacle.

    But what fascinates me is the machinery underneath it all:

    the chefs,
    the stage crews,
    the builders,
    the operators,
    the technicians,
    the entrepreneurs,
    and the invisible systems that somehow make an impossible city function every single day.

    And for the first time in a very long time, I’m excited to simply look again.

    To listen again.
    To learn again.
    To understand the people quietly building the rhythm of a city.

    The bakery owner arriving before sunrise.
    The restaurant trying to survive another season.
    The stage crew working long after the spotlight shuts off.
    The operators, craftsmen, founders, and teams carrying pressure most people never see.

    Those are the stories I care about.

    Because most people only experience the finished product.

    I’ve always been more interested in the work behind it:

    the systems,
    the standards,
    the decisions,
    the pressure,
    and the people holding everything together.

    But cities are not built by infrastructure alone.

    They are built by neighborhoods.
    Coffee shops.
    Dog walks.
    Park conversations.
    Small businesses remembering your name.
    The routines and gathering places where strangers slowly become familiar.

    And honestly, I think that may be part of what West Valley Pulse is searching for too.

    Not just the systems underneath a city,
    but the human connection inside it.

    Learning the Rhythm Together

    Las Vegas is one of the most fascinating and fast-moving cities in the country, but it is also deeply transient. People arrive from everywhere. They rebuild, reinvent, and search for belonging.

    This first chapter of West Valley Pulse begins during that transition itself:

    leaving Seattle,
    dismantling a 40-year home,
    and slowly learning a new city from the ground level up.

    Not as experts.
    Not as influencers.

    Just as observers trying to understand the rhythm of a place and the people quietly shaping it.

    And hopefully, over time, this becomes more than a publication.

    Maybe it becomes a digital town square where people, businesses, and neighborhoods begin recognizing one another again.

    That’s the lens behind West Valley Pulse.

    Not just the surface of a city,
    but the people and businesses that keep it running.

    And I’m looking forward to finding them.

    My Invitation to You

    While I’m wrapping up operations in Seattle over the next few months, my radar is already focused on the West Valley of Las Vegas, and I’m beginning to build conversations for the summer and fall ahead.

    If you are a founder, operator, craftsman, small business owner, or someone helping quietly shape the rhythm of the community, I’d genuinely love to connect.

    Let’s talk about you, your business, and the rhythm of the community you help create.

    The bakery owner opening before sunrise.
    The landscapers transforming neighborhoods.
    The restaurant trying to survive another season.
    The local businesses and people creating the connective tissue of everyday life.

    That’s the community I’m hoping West Valley Pulse becomes part of.

    Drop a comment below, connect with me on LinkedIn, or subscribe to follow the journey as we transition from Seattle to Las Vegas and begin learning the city together.