I don’t just observe the streets; I study the frameworks behind them. Here are the three books shaping my perspective and strategy as I build West Valley Pulse
“The Attention Merchants” by Tim Wu
The Lens: Understanding how modern platforms capture and monetize human focus, and why building an authentic, respect-based audience matters more than chasing cheap clicks
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“Radical Respect” by Kim Scott
The Lens: How to eliminate bullying and corporate fluff to build high-performance environments rooted in dignity, clear standards, and human connection.
“Jab, Jab, Jab, Right Hook” by Gary Vaynerchuk
The Lens: The blueprint for digital marketing. It’s a reminder that you have to give immense, unselfish value to your community (the jabs) before you ever ask them for a single thing (the right hook)
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